Here’s an easy way to prospect for new business that doesn’t require cold calling, “confrontation”, or selling.

When you leave a restaurant, coffee shop, etc., just leave your business card on the table.  I left this one at an Atlanta Bread Company after a meeting there.

Sure, it will get tossed, over and over, until the time it doesn’t. That time, someone who needs what you do will see it, take it, and contact you. [Wait: does your business card give a pretty clear idea of what you do?  If not, this may not work for you until you get some better business cards.  What else do you want a business card to do?]

That’s what it’s about: getting your name and your service in front of lots of people until you find a person who needs what you do.  To them, it’s not selling, it’s a solution to a problem.

Successful businesspeople are always marketing, always selling.  Not the smarmy, in-your-face, buy-this-from-me-right-now kind, but finding ways to let people know what they do and who they are, so that people who need them can find them.

This one habit won’t make you successful by itself.  But if you do as many things like this as you can think of, over and over, that will.