Comments for Business Is In The Details http://businessisinthedetails.com For people making payroll, by people making payroll Thu, 01 Oct 2009 16:08:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Use your fax cover sheet as a marketing tool by Chris Gattis http://businessisinthedetails.com/marketing-and-selling/use-your-fax-cover-sheet-as-a-marketing-tool/comment-page-1/#comment-55 Chris Gattis Thu, 01 Oct 2009 16:08:21 +0000 http://businessisinthedetails.com/?p=438#comment-55 Another excellent marketing idea. I never thought of doing this. I too am constantly stopped by best getting in the way of doing something. I am somewhat of a perfectionist (in certain things) and find myself stopped in my tracks and moving on to something else if I can't get something just right. Like you said, it's only a fax cover sheet and it can be changed next week or tomorrow. It's not to say we should do sloppy work. We should always do our best work. But don't let perfect get in the way of getting something done. Another excellent marketing idea. I never thought of doing this.

I too am constantly stopped by best getting in the way of doing something. I am somewhat of a perfectionist (in certain things) and find myself stopped in my tracks and moving on to something else if I can’t get something just right. Like you said, it’s only a fax cover sheet and it can be changed next week or tomorrow. It’s not to say we should do sloppy work. We should always do our best work. But don’t let perfect get in the way of getting something done.

]]> Comment on Getting Feedback From Your Customers by Only Three Ways to Increase Your Sales - Business Advice from Keith Lowe and Ryan Waldron http://businessisinthedetails.com/customer-service/getting-feedback-from-your-customers/comment-page-1/#comment-29 Only Three Ways to Increase Your Sales - Business Advice from Keith Lowe and Ryan Waldron Mon, 24 Aug 2009 23:16:02 +0000 http://businessisinthedetails.com/?p=323#comment-29 [...] job is to think about who already buys from you, find out what they want (which you can do by asking them), and see if you can sell them some of that, [...] [...] job is to think about who already buys from you, find out what they want (which you can do by asking them), and see if you can sell them some of that, [...]

]]> Comment on Just leave your business card by Tony Dye http://businessisinthedetails.com/marketing-and-selling/just-leave-your-business-card/comment-page-1/#comment-26 Tony Dye Tue, 18 Aug 2009 13:55:52 +0000 http://businessisinthedetails.com/?p=447#comment-26 So...just what is on YOUR business card? What do you suggest? So…just what is on YOUR business card? What do you suggest?

]]> Comment on Just leave your business card by Chris Gattis http://businessisinthedetails.com/marketing-and-selling/just-leave-your-business-card/comment-page-1/#comment-25 Chris Gattis Tue, 18 Aug 2009 01:16:35 +0000 http://businessisinthedetails.com/?p=447#comment-25 What a great idea. This had never occurred to me. I always carry cards around with me, but they don't do much good in my pocket. What a great idea. This had never occurred to me. I always carry cards around with me, but they don’t do much good in my pocket.

]]> Comment on You Just Have to Measure by ryan http://businessisinthedetails.com/marketing-and-selling/you-just-have-to-measure/comment-page-1/#comment-23 ryan Wed, 12 Aug 2009 21:21:42 +0000 http://businessisinthedetails.com/?p=398#comment-23 Hi, Darr! Funny you should mention the number-on-the-water-heater thing. We do that with our HVAC, electrical, and plumbing businesses. We put a sticker on HVAC units we service, on the breaker-panel door for electrical, or the hot water heater for plumbing. We figure if a homeowner's looking very carefully in any of those three places, they're probably about to need to call someone to help. :) Hi, Darr! Funny you should mention the number-on-the-water-heater thing. We do that with our HVAC, electrical, and plumbing businesses. We put a sticker on HVAC units we service, on the breaker-panel door for electrical, or the hot water heater for plumbing. We figure if a homeowner’s looking very carefully in any of those three places, they’re probably about to need to call someone to help. :)

]]> Comment on You Just Have to Measure by Darlene Saal http://businessisinthedetails.com/marketing-and-selling/you-just-have-to-measure/comment-page-1/#comment-22 Darlene Saal Wed, 12 Aug 2009 21:05:39 +0000 http://businessisinthedetails.com/?p=398#comment-22 Thanks so much for this article, I am printing it for all my clients. I am certain most do not have a seperate phone line, but they can accomplish the same thing by asking "How did you hear about us?" This simple question can save most owners money and stress. I do not believe the yellow pages will ever go away. The key for advertising is figure out how to get your information in front on the customer on the day they need it. We had a plumber write his number on the hot water heater when he installed it. When we need a plumber, we go to the hot water heater and retrieve the number. Go figure..Thanks, Darr Thanks so much for this article, I am printing it for all my clients. I am certain most do not have a seperate phone line, but they can accomplish the same thing by asking “How did you hear about us?” This simple question can save most owners money and stress. I do not believe the yellow pages will ever go away. The key for advertising is figure out how to get your information in front on the customer on the day they need it. We had a plumber write his number on the hot water heater when he installed it. When we need a plumber, we go to the hot water heater and retrieve the number. Go figure..Thanks, Darr

]]> Comment on You Just Have to Measure by Chris Gattis http://businessisinthedetails.com/marketing-and-selling/you-just-have-to-measure/comment-page-1/#comment-21 Chris Gattis Tue, 11 Aug 2009 15:24:53 +0000 http://businessisinthedetails.com/?p=398#comment-21 You can’t improve what you don’t measure. It’s the hallmark of continuous improvement and quality systems. Whether yellow pages advertising or manufacturing space shuttle parts, process improvement requires measurement. In your case, you would have patted yourselves on the back for saving some money but might be struggling to figure out why your business had declined a year from now when you had missed those 700 or so potential customer calls. The facts contradicted your ‘gut feelings’ about the system and common knowledge about the industry. This is an excellent story to illustrate your point. You can’t improve what you don’t measure. It’s the hallmark of continuous improvement and quality systems. Whether yellow pages advertising or manufacturing space shuttle parts, process improvement requires measurement. In your case, you would have patted yourselves on the back for saving some money but might be struggling to figure out why your business had declined a year from now when you had missed those 700 or so potential customer calls. The facts contradicted your ‘gut feelings’ about the system and common knowledge about the industry. This is an excellent story to illustrate your point.

]]> Comment on You Just Have to Measure by Becky McCray http://businessisinthedetails.com/marketing-and-selling/you-just-have-to-measure/comment-page-1/#comment-19 Becky McCray Sat, 08 Aug 2009 22:10:28 +0000 http://businessisinthedetails.com/?p=398#comment-19 Keith, thanks for adding your numbers and story to our discussion. It's been very interesting to hear different experiences from real small business people. Keith, thanks for adding your numbers and story to our discussion. It’s been very interesting to hear different experiences from real small business people.

]]> Comment on Getting Feedback From Your Customers by Nick Lioce http://businessisinthedetails.com/customer-service/getting-feedback-from-your-customers/comment-page-1/#comment-17 Nick Lioce Thu, 06 Aug 2009 22:16:07 +0000 http://businessisinthedetails.com/?p=323#comment-17 In addition to survey's, I require my sales manager to visit a certain number of lost sales per month. it only takes about 10 minutes and covers 3 main areas 1)The representative 2) The product 3) Their decision making process. It's amazing what you find out. It's essential information for running your business. In addition to survey’s, I require my sales manager to visit a certain number of lost sales per month. it only takes about 10 minutes and covers 3 main areas 1)The representative 2) The product 3) Their decision making process.
It’s amazing what you find out. It’s essential information for running your business.

]]> Comment on Getting Feedback From Your Customers by Marty Sellers http://businessisinthedetails.com/customer-service/getting-feedback-from-your-customers/comment-page-1/#comment-16 Marty Sellers Tue, 04 Aug 2009 20:43:49 +0000 http://businessisinthedetails.com/?p=323#comment-16 Great advice. If readers are just wanting to test the waters, you can create an online survey free up to 100 responses at http://www.surveymonkey.com/ You can survey 1000 customers a month for only $20, collect the data and report on it. Great advice. If readers are just wanting to test the waters, you can create an online survey free up to 100 responses at http://www.surveymonkey.com/ You can survey 1000 customers a month for only $20, collect the data and report on it.

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